As I mentioned yesterday in Part 1 of SEO Monitoring Breakdown here the next 7 items.
8. Mobile Device Usage
Do I really need to go in-depth on this one? As more users use their mobile devices to access websites the need to ensure its loading quickly and accurately are a huge factor. As I mentioned in Part 1 – alerts are your friend, so set one up for any change in mobile device usage.
9. Page Load Speed Increase
This is pretty simple but yet often over-looked. Make.Your.Site.Faster. Now, this doesn’t mean you necessarily have to go out and purchase a dedicated server rather optimize your plugins and minify your css (ask your web developer to help). A big item is caching – if you’re not throwing content on your site daily then set-up some caching plugins to help move your site along.
Google has come out and said this is in fact a SEO factor – how big of a factor is up for debate. Yet, this could be hindering users from purchasing items on your site or downloading white papers. No one wants to 30 seconds for a page to load, this isn’t the dial-up days.
Set up alerts on your Google Analytics if it takes over 15 seconds to load a page. If so, optimize it. See if you move scripts to the footer.
10. Server Response Time
Okay…I mentioned you might not need a dedicated server…well, that’s not 100% true. There are large sites out there that have optimized all they can but still having a tough time delivering the content. A way to view this is checking out Google Speed Test and testing how long it takes your server to hit.
A word of caution – don’t just test once. Test throughout the day and especially after reviewing your analytics when you big day/times are.
11. Crawl Errors
There’s nothing worse than 404′s…well, I take that back a bad 404 page. There are some unique 404 pages out there. However, Google does not like them so investigate and if they moved be sure to set-up some redirects (301′s). Then check your Google Webmaster Tools to see if anyone is linking to a 404 page. A great tool I use is Screaming Frog SEO Spider where it crawls my site for 404′s. However, be sure to check you analytics to see if users are landing on 404′s and follow the trail back.
12. Server Error Logs
If you’re not comfortable with this then reach out to your developer – it can important to see what’s happening on your server side.
13. Pages Crawled Per Day & Time Spent Downloading Pages
Important and often overlooked in Google Webmaster Tools. Check to see if one is increasing while the other is decreasing in which case the spiders are having a tough time muddle through your site.
14. Branded Keyword Impressions & Clicks
This goes hand-in-hand to what I mentioned yesterday regarding brand awareness. Is there a drop in click through rates (CTR’s) and if so determine what’s happening by looking over your overall brand digital strategy.
Okay that’s it for now – question / comments / concerns – let me have ‘em below. Tomorrow I wrap up with Part 3.