If you have a website I hope you are using some type of Schema…no? Why not? You don’t know what it is? Only a key factor in getting your site ranked in your market is all.
Doesn’t really answer the question now does it?
Okay, let’s back up. A quick example is taken from Schema.org:
html tags, that webmasters can use to markup their pages in ways recognized by major search providers. Search engines including Bing, Google, Yahoo! and Yandex rely on this markup to improve the display of search results, making it easier for people to find the right web pages.
What exactly does that mean though?
Have a brick and mortar site and want users online to be able to find your building easier. A quick example Schema shows the before:
4 stars – based on 250 reviews
1901 Lemur Ave
Sunnyvale, CA 94086
Mon-Sat 11am – 2:30pm
Mon-Thur 5pm – 9:30pm
Fri-Sat 5pm – 10pm
Categories: Middle Eastern, Mediterranean
Price Range: $$
Takes Reservations: Yes
<div itemscope itemtype=”http://schema.org/Restaurant”>
<div itemprop=”aggregateRating” itemscope itemtype=”http://schema.org/AggregateRating”>
<span itemprop=”ratingValue”>4</span> stars -
based on <span itemprop=”reviewCount”>250</span> reviews
<div itemprop=”address” itemscope itemtype=”http://schema.org/PostalAddress”>
<span itemprop=”streetAddress”>1901 Lemur Ave</span>
<span itemprop=”addressRegion”>CA</span> <span itemprop=”postalCode”>94086</span>
<span itemprop=”telephone”>(408) 714-1489</span>
<a itemprop=”url” href=”http://www.dishdash.com”>www.greatfood.com</a>
<meta itemprop=”openingHours” content=”Mo-Sa 11:00-14:30″>Mon-Sat 11am – 2:30pm
<meta itemprop=”openingHours” content=”Mo-Th 17:00-21:30″>Mon-Thu 5pm – 9:30pm
<meta itemprop=”openingHours” content=”Fr-Sa 17:00-22:00″>Fri-Sat 5pm – 10:00pm
Price Range: <span itemprop=”priceRange”>$$</span>
Takes Reservations: Yes
Good, because there is a LOT more that can be implemented such as reviews, events, products, individuals, and most importantly authorship.
Not sure if your website has schema on it? Well, you can go to Google Rich Snippet Tool and enter in a URL to see.
On my testimonials page I decided to implement the review system.
Hit “Preview” and see how Google is picking up on the reviews:
Granted this is just a ‘small’ example and I am constantly working on it but this functionality should apply to your companies website if not your own.
Need help jump starting Schema and how to implement the strategy? Contact me and let’s chat.