This evening I was fortunate enough to speak with a group of Sinclair students about WordPress. As you might already know I am WordPress promoter and try to encourage anyone going online to utilize all that is WordPress. This particular class was a capstone course in computer information system (CIS), so after this they in essence graduate.
I tried to relay to the class the importance of online branding and having your own personal blog. That can range from doing it on WordPress.com or having your own domain and paying for hosting. It didn’t matter as long as they were demonstrating their skills and abilities online. The reason behind is simple: SEO. We’ve all Googled someone and we’ve more than likely Googled ourselves once or twice.
What do you think employers do after interviewing a prospect for this company? In reality an employee represents that company and in this digital age your Facebook can get you fired. How does one counteract this? Simple: blog. Blogging is branding and here are just 5 of the many things you can blog about:
- Write about your projects.
- Write about development in your industry.
- Write about your goals.
- Write about your dreams.
- Write about your views.
They DO NOT have to be perfect grammar. Let’s be honest here people – when we read blogs we shouldn’t criticize the writer on their punctuation if we are we’re missing the point of their content. Some of the top blogs are not the ‘best’ writers grammatically yet they get thousands of views daily. Only because the quality of their content.
Bottom line: Blog and blog often. You are your brand and it is up to you how your brand is developed.