Media - Marketing - Geek

Digital Media Strategist / Web Developer for Ohlmann Group

SEO Monitoring Breakdown Part 2

19 Aug

As I mentioned yesterday in Part 1 of SEO Monitoring Breakdown here the next 7 items.

8. Mobile Device Usage

Do I really need to go in-depth on this one?  As more users use their mobile devices to access websites the need to ensure its loading quickly and accurately are a huge factor. As I mentioned in Part 1 – alerts are your friend, so set one up for any change in mobile device usage.

9. Page Load Speed Increase

This is pretty simple but yet often over-looked. Make.Your.Site.Faster. Now, this doesn’t mean you necessarily have to go out and purchase a dedicated server rather optimize your plugins and minify your css (ask your web developer to help). A big item is caching – if you’re not throwing content on your site daily then set-up some caching plugins to help move your site along.

Google has come out and said this is in fact a SEO factor – how big of a factor is up for debate. Yet, this could be hindering users from purchasing items on your site or downloading white papers. No one wants to 30 seconds for a page to load, this isn’t the dial-up days.

Set up alerts on your Google Analytics if it takes over 15 seconds to load a page. If so, optimize it. See if you move scripts to the footer.

10. Server Response Time

Okay…I mentioned you might not need a dedicated server…well, that’s not 100% true. There are large sites out there that have optimized all they can but still having a tough time delivering the content. A way to view this is checking out Google Speed Test and testing how long it takes your server to hit.

A word of caution – don’t just test once. Test throughout the day and especially after reviewing your analytics when you big day/times are.

11. Crawl Errors

There’s nothing worse than 404′s…well, I take that back a bad 404 page. There are some unique 404 pages out there. However, Google does not like them so investigate and if they moved be sure to set-up some redirects (301′s). Then check your Google Webmaster Tools to see if anyone is linking to a 404 page. A great tool I use is Screaming Frog SEO Spider where it crawls my site for 404′s. However, be sure to check you analytics to see if users are landing on 404′s and follow the trail back.

12. Server Error Logs

If you’re not comfortable with this then reach out to your developer – it can important to see what’s happening on your server side.

13. Pages Crawled Per Day & Time Spent Downloading Pages

Important and often overlooked in Google Webmaster Tools. Check to see if one is increasing while the other is decreasing in which case the spiders are having a tough time muddle through your site.

14. Branded Keyword Impressions & Clicks

This goes hand-in-hand to what I mentioned yesterday regarding brand awareness. Is there a drop in click through rates (CTR’s) and if so determine what’s happening by looking over your overall brand digital strategy.

Okay that’s it for now – question / comments / concerns – let me have ‘em below. Tomorrow I wrap up with Part 3.

SEO Monitoring Breakdown Part 1

18 Aug

Recently Search Engine Land gave their 21 Metrics for Monitoring SEO Health which is pretty extensive. I’m going to break it down in three parts. In this part I’ll go over the first 7 items:

1. Organic Traffic Changes

This is a great #1  I think they hit right on the head. This is broken down in two obvious sub-categories:

Organic Decrease in Traffic

This is pretty obvious yet often overlooked. We often look at the drop and not try to pinpoint where its happening.

  • Mobile vs desktop users
  • Content outdated vs. non-dynamic content ranking
  • Segmented users change

Organic Increase in Traffic

Great when it happens but always better to find out how it happens so you can capitalize on it. Same as above – determine how the growth is happening and

2. Direct Traffic Changes

Direct traffic is direct direct traffic. It can be difficult to segment this out…or can it? Again this can be broken down into two sections.

Direct Traffic Decreases

Is the same thing happening with organic traffic?

How is the brand awareness doing?

Direct Traffic Increases

This again is in correlation with above but this time determine where the drop-off is happening.

*seeing a pattern yet*

3. Referral Traffic Changes

Referral Traffic Increase

Did you get a new inbound link causing more traffic? Is it a good link?

Referral Traffic Decrease

Same as above but now determining if you lost any or if the linked site(s) changed how they linked you. Is it now harder to find?

4. Campaign Traffic Changes

This one doesn’t necessarily affect your ‘SEO’ however, it can give you insight on you traffic changes. A great suggestion that SearchEngineLand offers is setting up an automatic email alert if there is a certain percentage change in your traffic (20%). My personal suggest would be between 5-10% depending on how you traffic patterns are currently running.

5. Email Traffic Changes

Again, like campaign traffic changes it does not directly affect your ‘SEO’ however, can give insight on traffic changing patterns. Just like above – set up a custom alert on this.

6. Change In Sessions

This could be a good one depending on how users are utilizing your site and how. If your site is responsive then ensure users are able to get to where they need to go – are you funning them correctly? Like the previous two its best to set-up custom alerts to see if/when this happens.

7. Change In Users

A great one to end on for today. Hopefully you digital strategy is driving more users to the site and if not (or is) once again set-up an alert and see how the users are coming to it.

That’s part 1 for now – I’ll hit 2 and 3 in the next couple days.

If you have any questions / comments / concerns – let me know below.

Why I Don’t Blog

21 Jul

anti-blogsAs you can probably tell I haven’t “blogged” in some time. I currently have 15+ post in draft status that I need to wrap up but those in the digital world know its all about the clients and less about yourself.

So, why don’t I blog?

Well, these last 6+ months have been crazy busy with client work – which is good. Yet, doesn’t free a lot of time for my personal stuff. Hell, I barely have enough time to set aside a few minutes for 140 characters. It’s either a quick update or picture on Facebook or Google+ – I’m just glad I get some time to talk WordPress at the WP Round Table.

Not to mention those that are web developers as soon as we ‘re able to have time for our own stuff we end up tearing it apart. Custom code in the loops, various new plugin, css changes and not to mention any new updates.

While the goal is always to “blog more” it can be challenging for myself as I’m usually looking at clients sites and tracking keywords and optimizing content for them. In reality it can difficult for me to “blog” when I’m not going after a specific keyword to rank for. That’s the SEO’er in me.

So, the last question is why don’t you blog?