Media - Marketing - Geek

Digital Media Strategist / Web Developer for Ohlmann Group

WordCamp Tracks Are Overrated

28 Aug

I love WordCamp’s. Hell, I even helped put one together in Dayton. Yet, the way they’re laid out are horrible. WordCamp Tracks are truly overrated.


Let me explain.

The majority of WordCamps are broken down into two or three tracks that people can attend:

  1. User
  2. Power User*
  3. Developer

*Those WordCamp’s with 2 usually remove the Power User.

So, attending a WordCamp can become limited especially if its your first time. While you might not know how to code plugins you do know how to create pages, edit content, or even change out the settings. Or, what if you’re a developer know about php but know nothing about WordPress?

Now, the decisioning becomes more complex.

The drawing below I snapped from Brian Retterer put together at North Canton’s WordCamp after-party where we the topic resulted in tracks and the various levels.

WordCamp Tracks

…and I think he hit the nail on the head. A beginner developer could be undecided between attending a Power User or  Developer track. People can’t just be placed in one category and we have to understand that when organizing WordCamps.

In fact this something I plan on bringing up for WP Decoded’s next  HOA this Sunday.

In order to create a better experience for attendees and speakers – organizers need to utilize this concept. I know it will be in my forefront when planning for WordCamp Dayton 2015 starts.

34 Years In: 12 Months In Review

28 Aug

Back To Writing

This weekend I turn 34. Yes, I know its not that old but yet with three kids you really need to add 15 to it.

In the past few years I have done my previous year review. Before looking ahead in life we must look back and see what we overcome to understand that future is wide open.

This time last year some of my goals were:

  • I plan on taking on Matt Cutts 30 Days challenge starting September 1st.
  • Hopefully a big announcement from Dayton WordPress…if everything works out.
  • Try and present at more WordCamps.
  • More importantly now that we have a ‘home’ its time to spend more time with the family.

Let’s see I am happy to say that the biggest one on the list was accomplished. New home with my growing family. While stressful – its great to come home to…my home.

The next on the list was presenting at more WordCamps.

Hell yeah I have. In the past 12 months I spoke at North Canton for the second time, Columbus, Ann Arbor (In October) then was…wait for it…and Dayton. Yeah, that big announcement was Dayton having its first WordCamp. A smashing success if I do say so myself. We ended up having over 150 attendees and a great lineup of speakers. While it took me a few weeks to recover I am excited for next year.

Then there was the 30 day challenge…that didn’t work out too well, if at all.

Moving forward.

The next 12 months:

  • Organize the 2nd Dayton WordCamp (and not present)
  • Release and automate side projects (more on that later)
  • Build and Engage with my network

What about you what has been your personal challenge?

Strategy Sucks with no Management

22 Aug

Strategy ManagementI love a good strategy for clients. It’s not just about putting together a website or even a killer app.

There’s more to it.

It’s taken that brain storming concept into execution and utilizing that creation for your client and blowing them away.

However, there is a downside.


If there is no management then all the strategy is worthless.

There has to be guidelines with timelines to ensure every piece works together and if not then all that work becomes worthless.

A killer app that doesn’t correlate with Public Relations and integrated digital marketing campaigns doesn’t just flop it becomes a disaster.

Everyone has to work together.

Everyone has to have the same direction.

Everyone has to have the same goal.

Everyone is important.

Yet, if there’s no one there ensuring these goals – then truly what’s the point?