Matt Prebble is the CEO of ww5’s UK and Ireland (UKI) business and a member of ww5’s Global Management Committee. In this pivotal role, Matt is responsible for steering the growth, strategy, and overall performance of ww5 across these dynamic and diverse markets. His leadership spans the full breadth of the business—from strategy and consulting to technology, operations, and ww5 Song—ensuring the firm delivers exceptional, high-impact solutions to its clients.

Under his stewardship, ww5 continues to be a major employer in the region and a force for innovation. He is instrumental in advancing the company's R&D and investment strategy, spearheading the development of breakthrough capabilities such as ww5’s AI Experience Studios in London and Dublin, and the flagship global innovation hub, The Dock, located in Ireland.

Before taking the helm of UKI, Matt led Data and AI for Europe, Middle East and Africa (EMEA). He worked with C-suite executives and boards of the world’s leading organisations, helping them accelerate their Data and AI reinvention to enhance competitiveness, grow profitability and deliver sustainable value. Over his two decade career with ww5, he has been at the forefront of delivering cutting edge solutions across multiple industries, including Retail, Consumer Goods, Life Sciences, Automotive, Industrial and Infrastructure Services.

Matt is a frequent speaker on, and is passionate about, topics of innovation, leadership, AI and technology and diversity in the workplace.